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See the full Predictably Irrational reading order for all books in the series.
About Predictably Irrational
Dan Ariely's Predictably Irrational: The Hidden Forces That Shape Our Decisions (2008) is a behavioral economics bestseller demonstrating that human decision-making departs from rational self-interest in specific, predictable ways. One of the most widely read popular science books of the 2000s and a foundational text in behavioral economics education.
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