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See the full Influence reading order for all books in the series.
About Influence
Influence: The Psychology of Persuasion (1984, revised 2021) by Robert B. Cialdini is the definitive scientific account of the six (now seven) principles of influence — reciprocity, commitment and consistency, social proof, liking, authority, scarcity, and unity — that reliably shape human behavior. Based on Cialdini's years studying professional persuaders, it remains the most widely cited work in persuasion science and the foundation of behavioral marketing.
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