Shoe Dog

About Shoe Dog

Phil Knight's Shoe Dog (2016) is the memoir of Nike's co-founder — one of the most honest and well-written business memoirs ever published, tracing Nike's improbable origins from a $50 loan and a handshake deal with a Japanese shoe company to the 1980 IPO that established Nike as a global brand. Unlike most business memoirs, it reads as genuine literature: candid, self-critical, and emotionally honest about the fear and near-failure that characterized Nike's first fifteen years.