Creativity, Inc.

About Creativity, Inc.

Ed Catmull's Creativity, Inc. (2014) is the Pixar co-founder's account of building and maintaining a creative culture that consistently produces excellent films — and one of the most thoughtful books ever written about how organizations protect or destroy the conditions for creative work. Catmull draws on thirty years of experience managing Pixar and Disney Animation to argue that creativity is not a talent some people have but a condition that organizations must deliberately create.